At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission.

Actress and House ambassador Margaret Qualley plunges us into the tale “The Button” alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.

The film of the CHANEL Spring-Summer 2024 Haute Couture show will be revealed on Tuesday, January 23rd at 2pm, Paris time.